MKT 247

Principles of Marketing

Point University · Fall 2026

1 section

Catalog description

This course includes a survey of marketing theory and practice, including customer segmentation and targeting, product development, pricing, distribution, advertising and marketing strategy.

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Class #6789Fall 20263 credits

Days & times: Tu Th · 12:40 – 1:55 PM
Meeting dates: Aug 19 – Dec 13
Location: Lanier Academic Center 219
Instructor: Riddering, David

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