Mrktng Rsrch

Catalog description

This course deals with the theory and application of marketing research as a tool for the decision-making process. Special emphasis is given to problem definition, research design, sampling procedure, data collection, statistical analysis, interpretation of data and reporting of research findings. Techniques involved in the collection, tabulation and analysis of marketing information. Prerequisites: BUS 265 or MAT 215 and BUS 301. (S Even)