Intro to Ag Marketing & Sales

Catalog description

Today's competitive agribusiness climate demands, well-trained sales specialists. This course, involves the study of principles and practices of the selling process used in the food and agricultural industry. Coursework will focus on the human aspect of agribusiness including market analysis, interpersonal relationships, and communication skills. Students will gain experience through role-play, formal sales presentations, and experiences of local professional Agricultural salespersons.